The AI hype cycle is waning, right to repair in the EU fails to address copyright and arts enrollments haven’t dropped despite Scott Morrison’s STEM incentives.
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Coke's new bottle is lighter, thinner, and uses less plastic
Will Coca-Cola's environmental packaging innovations undermine its iconic bottle design?
The Coca-Cola Company's bottle have a long history as part of the Coke brand's portfolio. The iconic bottle design has undergone recent cosmetic changes that bring together environmental sustainabilty, branding, trade mark, supply chain innovations and more. It may not seem like a big deal to drop the bottle weight from 21 grams last year to 18.5 grams this year, but these changes to arguably the most recognisable softdrink bottle have required juggling the company's efforts to introduce more sustainable packaging without jeposiding the long brand legacy of the bottle design or compromising the fizz you get when you open the lid.
