Meta is adding ad options to Threads, possibly to woo advertisers given recent changes. Also, Penguin Random House has acquired Text, Spotify's music royalties have decreased and Creative Commons has introduced a new strategy.
WTF now?! picks up from last week with Meta actively canvassing advertisers in an attempt to keep them spending ad dollars across its platforms. In fact, they are rolling out ad options on Threads. It may be circumstantial but with all the changes at Meta it seems they are worried advertisers are spooked. We will wait and see if audiences and advertisers abandon the Meta platforms.
Also, Text has been bought by Penguin Random House, music royalties from Spotify are down and it is unclear why and Creative Commons has a new strategy for these troubled times.
What's going on?
Here’s what I’ve noticed this week:
Penguin Random House has acquired Text
Text says it will keep creative control but past mergers in book publishing cast doubt.
