Consultancy

December 2016–current
Meanjin Brisbane-based, operating nationally

Agentry is an an arts marketing micro-consultancy working nationally and based in Meanjin Brisbane. Agentry supports artists, arts organisations and groups to introduce marketing strategy and optimise their marketing communications efforts – whether IRL, URL or hybrid (in-person, online or both).

A full list of clients can be made available on request.

Selected clients

Through Agentry, I deliver tailored arts marketing solutions for a diverse range of arts organisations across different artforms. Below is a selection of current and recent clients (in reverse chronological order):

BlakDance

July 2024–December 2025; also 2023, 2019, 2018 & 2017
Meanjin Brisbane

Current engagement: An 18-month part-time (0.4 FTE) embedded consultancy developing an arts marketing strategy and mentoring the organisation's Marketing Coordinator. Also developing branding guidelines, developing a brand positioning strategy, developing a social media scheduling process and marketing support.

blakdance.org.au

International Federation of Arts Councils and Cultural Agencies (IFACCA)

April–June 2025; February–May 2023; February 2022; September & October 2021
Warrane Sydney (remote and in-person in Seoul, Republic of Korea and Stockholm, Sweden)

Managed marketing communications for the 9th and 10th World Summits on Arts and Culture (WS9 & WS10). I was responsible for international media, media releases, newsletter content, website content and website management.

ifacca.org

Institute of Modern Art (IMA)

June 2022–June 2023
Meanjin Brisbane

A 12-month part-time (0.4 FTE) embedded consultancy to develop an arts marketing strategy and mentoring the organisation's Marketing Communications Producer.

ima.org.au

CircuitWest

March–June 2025; February–June 2024
Western Australia (remote)

I developed and delivered six arts marketing webinars as part of the 2025 and 2024 Strategic Arts Marketing Training programs. Webinars focused on the marketing mix, customer segmentation and competitive positioning. The programs also included one-on-one sessions with participants.

circuitwest.com.au

Regional Arts Services Network (RASN)

April–December 2022; May–December 2021
Queensland (remote)

Marketing and Digital Competency mentor in the Creative Business Champions (CBC) program. I mentored 100+ artists and arts workers.

Australian Network for Art and Technology (ANAT)

April–July & September–October 2022
Tarntanya Adelaide & Naarm Melbourne (remote & on-site in Naarm Melbourne)

Social media planning, content creation and scheduling; social media ad campaign; media and PR to support SPECTRA.

anat.org.au

ArtsHub

March, June, September & December 2023; April, June, August & November 2022; September & December 2020
Naarm Melbourne (remote)

I provided live streaming technical production support for the Creative Exchange webinar series and the Visions 2020 online conference delivered by ArtsHub.

artshub.com.au

Sprung Dance Theatre

May–June 2024
Bundjalung Country North Coast NSW

Developed and executed a PR campaign with Sprung Dance staff to promote Sprung and the organisation’s request for expressions of interest (EOIs) to join their Ensemble. The PR campaign was accompanied by a content marketing campaign and a cross-promotional campaign.

sprung.org.au

Other clients

A selection of other clients I have worked with through Agentry (in alphabetical order):

I have worked with a wide range of arts organisations, but I intentionally have a focus on supporting small-to-medium arts organisations.

Work & experience

Selected roles

Below is a selection of recent roles I have held (in reverse chronological order):

Copyright Officer
September 2016–February 2025
Kamberri Canberra (remote)

The ADA is Australia's peak body representing copyright users and innovators in a digital world. I continue to work with the organisation to support their copyright reform advocacy.

The ALACC is the primary policy body for copyright issues affecting the library, archive and information sectors in Australia. I continue to work with the organisation to support their copyright training and reform advocacy.

The Copyright Officer was a part-time role working two days per week across the ADA and ALCC. The position’s specific duties and milestones I achieved included:

  • Preparing copy for the monthly ADA members newsletter.
  • Presenting libraries and archives copyright training on behalf of the ALACC.
  • Undertaking self-directed legal research to support the Executive Officer to draft submissions to government inquiries on behalf of both organisations.
  • Assisting with the drafting and release of content (e.g. website content, training presentations, information resources, media releases and social media content.
  • Project managing the development and launch of a new website for both organisations.
  • Reviewing and redrafting the libraries and archives copyright training materials on behalf of the ALACC.

digital.org.au

alacc.org.au

University of the Sunshine Coast (USC)

Sessional academic
Semesters 1 & 2 2021–2024
Kabi Kabi Country Sunshine Coast

Lecturer for four workshops on project management for the Work Integrated Learning (WIL) Project course. I also marked student's first piece of assessment.

usc.edu.au

Queensland Writers Centre (QWC)

Marketing & Communications Manager
December 2014–December 2016
Meanjin Brisbane

Queensland Writers Centre (QWC) exists to support the creative and professional development of writers and to showcase and celebrate the diversity of Queensland writers and stories locally, nationally and internationally.

This role was initially four days per week and increased to full-time in March 2015. I was responsible for developing and implementing marketing and communications strategies in support of QWC’s Strategic Plan. This included:

  • Leading the Marketing & Communications team.
  • Researching, drafting and implementing an annual Marketing Plan, including managing the annual budget, monitoring progress and evaluating effectiveness.
  • Brand management, including custodianship of the QWC Brand Guidelines, as well as the guidelines for the Australian Writer's Marketplace and If:book Australia brands, and the WQ and Books from Our Backyard marks.
  • Managing production and release of digital content, including website content across multiple websites, electronic direct mail (monthly newsletters and as needed one-off EDMs) sends and social media content across multiple channels and accounts.
  • Managing production, printing and distribution of promotional materials and collateral, including the quarterly print publication WQ and the biannual printed program, as well as flyers, posters, bookmarks, ad artwork and merchandise. This included developing briefs for design and printing.
  • Drafting and distribution of media releases, pitching to journalists, managing relationships with the media, coordinating QWC talent for interview and, where needed, briefing talent and providing talking points.
  • Developing and implementing policies and procedures as needed to support the marketing communications function.
  • Managing relationships with partners, government agencies, publishers, booksellers, other arts organisation, advertisers, graphic designers, printers and couriers.

queenslandwriters.org.au

Australian Broadcasting Corporation (ABC)

Marketing Manager, ABC Radio National & ABC Jazz
December 2013–February 2014

Marketing Coordinator, ABC Radio National & ABC Jazz
August–November 2013

Warrane/Sydney

The Australian Broadcasting Corporation (ABC) is Australia’s national public broadcaster. ABC Radio National (RN) is the ABC’s largest single radio network, broadcasting award-winning programs on science, books and publishing, religion, social history, the arts, the environment and current affairs. ABC Jazz is a genre-focused digital radio station from the ABC.

I was engaged on a fixed-term contract to fill in for the Marketing Manager of ABC Radio National and ABC Jazz. Responsibilities included:

  • Leading the Marketing team.
  • Brand management, including custodianship of the ABC Radio National and ABC Jazz Brand Guidelines and approvals of internal and external logo use.
  • Managing production, printing and distribution of promotional materials and collateral, including flyers, ad artwork and merchandise (including the immensely popular ABC Radio National umbrellas). This included developing briefs for design and printing.
  • Managing relationships with internal ABC divisions, partners, graphic designers, printers and couriers.
  • Caretaking the annual Marketing Plan and budget.
  • Reviewing policies and procedures to support the marketing function, including making recommendations for improvement.
  • Auditing the ABC Radio National Brand Guidelines, providing recommendations for improvement and developing a transition plan to roll-out a branding amendment.
  • Designing and distributing a consumer survey of newsletter subscribers to determine optimal content mix and newsletter length, analysing response data, reporting findings and making recommendations for optimising the weekly newsletter.
  • Designing and implementing a branding template for deployment across ABC Radio National’s social media channels and overseeing its roll-out.

Before being engaged to backfill the Marketing Manager role, I was engaged on a fixed-term contract to backfill the Marketing Coordinator role. Responsibilities included:

  • Shared responsibility for managing ABC Radio National and ABC Jazz's social media channels.
  • Managing production and release of digital content, including marketing-led content on the ABC Radio National and ABC Jazz websites, electronic direct mail (weekly newsletters and as needed one-off EDMs) sends and social media across multiple channels and accounts.

abc.net.au/radionational

abc.net.au/jazz

Australia Council for the Arts

Digital Content Officer
August 2011–June 2013
Warrane Sydney

Creative Australia (formerly the Australia Council for the Arts) is the Australian government’s arts funding and advisory body.

The Digital Content Officer was a new position. The role was created to develop a digital strategy for Council. Responsibilities included:

  • Managing production and release of digital content, including website content across multiple websites, electronic direct mail (monthly newsletters and as needed one-off EDMs) sends and social media content across multiple channels and accounts.
  • Developing and implementing policies and procedures to support digital communications, including a new social media policy, an engagement strategy and a content strategy.
  • Developing and implementing procedures to support digital content, including designing workflows, implementing ongoing periodic content review, prefered information architecture, user interface (UI) and user experience (UX) improvements, wireframing and front-end design.
  • Developing and delivering training to staff on the use of digital and social media channels, including providing as needed one-on-one support to staff.
  • Shared responsibility for brand management, including custodianship of agency's brand and associated marks (e.g. Artery, Art Facts, ArtStart and others).
  • Project managed the development of a number of specific focus websites (e.g. Artery, Australia's representation at the Venice Biennale, Australia's representation at the Festival of Pacific Arts and Culture and others).
  • Managing relationships with internal agency divisions, graphic designers, web developers, web designers, printers, and couriers.
  • Public speaking engagements about the use of digital and social media in the arts and culture.

creative.gov.au

Other roles

A selection of other positions I have held (in alphabetical order):

I have been employed by a wide range of arts organisations over my career.

  • Backbone
    Marketing Manager
    February 2015–March 2016
    Meanjin Brisbane
    Backbone is a multi-arts organisation dedicated to working with young people.
  • Creative Commons Australia & ARC Centre of Excellence for Creative Industries and Innovation (CCi)
    Project Officer/Senior Research Officer
    October 2004–July 2011
    Meanjin Brisbane
    I worked with Creative Commons Australia, which was a research project of the Centre.
  • Regional Arts Australia (RAA)
    Digital Producer
    April–December 2014
    Office in Naarm Melbourne (in-person and remote from Meanjin Brisbane)
    I designed and delivered a series of ‘Digital Drop-in’ events – informal, community-led, face-to-face peer-learning sessions. Drop-in events took place in 15 regional locations across Australia.
  • Regional Arts Victoria (RAV)
    Geek in Residence
    September 2014–August 2015
    Naarm Melbourne (in-person and remote from Meanjin Brisbane)
    Through a Geek in Residence residency I conducted a technology systems audit of the organisation with a view to introducing a Customer Relationship Management (CRM) system.

Community & achievements

Boards, committees & other volunteer work

A selection of current and recent volunteer positions I have held (in reverse chronological order):

While I am a staunch believer that artists and arts workers should be paid, I have and still do support a number of arts and open information and culture organisations in a volunteer capacity.

Education & training

Professional certifications

Certified Practicing Marketer (CPM)

Australian Marketing Institute (AMI)
First issued June 2024
still current

Tertiary education

I hold the following qualifications (in reverse chronological order):

I am a scholar and an academic at heart, but sometimes life gets in the way! One out of four degrees started is fine by me.

Master of Marketing (MMktg)

with distinction

RMIT University
June 2009–July 2011

Master of Arts (Cultural Leadership) (MA)

Griffith University
Commenced 2011
incomplete

Bachelor of Laws/Bachelor of Arts (Law, Media and Culture) (LLB/BA)

Griffith University
Commenced 2002
incomplete

Life long learning

A selection of certifications and short courses I have done:

I love learning new things, and regularly undertake formal and informal learning opportunities.