July 2024 → current; also 2023, 2019, 2018 & 2017

Meanjin Brisbane

Current engagement: A 12-month part-time (0.4 FTE) embedded consultancy developing an arts marketing strategy and mentoring the organisation's Marketing Coordinator. Also developing branding guidelines, developing a brand positioning strategy, developing a social media scheduling process and marketing support for the National Indigenous Dance Forum (NIDF).

blakdance.org.au

May → June 2024

Bundjalung Country North Coast NSW

Developed and executed a PR campaign with Sprung Dance staff to promote Sprung and the organisation’s request for expressions of interest (EOIs) to join their Ensemble. The PR campaign was accompanied by a content marketing campaign and a cross-promotional campaign.

sprung.org.au

January → August 2023

Meanjin Brisbane

Developed a customer segmentation strategy for Playlab’s publications business.

playlabtheatre.com.au

June 2022 → June 2023

Meanjin Brisbane

A 12-month part-time (0.4 FTE) embedded consultancy to develop an arts marketing strategy and mentoring the organisation's Marketing Communications Producer.

ima.org.au

April → June 2025

Warrane Sydney (remote from Meanjin Brisbane and in-person in Seoul, Republic of Korea)

February → May 2023; February 2022; September & October 2021

Warrane Sydney (remote from Meanjin Brisbane and in-person in Stockholm, Sweden)

Managed marketing communications for the 9th World Summit on Arts and Culture (WS9). I was responsible for international media, media releases, newsletter content, website content and website management.

Returned to manage marketing communications for the 10th World Summit on Arts and Culture (WS10).

April → July & September October → 2022

Tarntanya Adelaide & Naarm Melbourne (remote & on-site in Naarm Melbourne)

Social media planning, content creation and scheduling; social media ad campaign; media and PR to support the SPECTRA event.

April → December 2022; also May → December 2021

Queensland (remote from Meanjin Brisbane)

Marketing and Digital Competency mentor, Creative Business Champions (CBC) program. I mentored 100+ artists and arts workers.

rasn.org.au

March, June, September & December 2023; April, June, August & November 2022; September & December 2020

Naarm Melbourne (remote from Meanjin Brisbane)

I provided live streaming technical production support for the Creative Exchange webinar series and the Visions 2020 online conference delivered by ArtsHub.

artshub.com.au

I have worked with a wide range of arts organisations, but I intentionally have a focus on supporting small-to-medium arts organisations.

• Bamaga Productions
  Multiple dates 2021 → 2025
  Meanjin Brisbane
  Multiple engagements.
• Brisbane Chamber Choir
  July 2021 & September 2022
  Meanjin Brisbane
  Delivered two facilitated strategic arts marketing workshops for the Choir's leadership.
• Brisbane Open House
  August, September & October 2020; October 2019; October 2018
  Meanjin Brisbane
  Research and delivery of four Forgotten Type historic signage walking tours as part of Brisbane Open program in 2020 and research and delivery of walking tours delivered twice at Brisbane Open House in 2018 and 2019.
• Creative Arts Alliance
  November & December 2019
  Kabi Kabi Country Sunshine Coast (remote from Meanjin Brisbane and in-person)
  Drafting policy documents for the organisation.
• Creative Recovery Network
  March 2017
  Meanjin Brisbane
  Assessment and reporting of an arts marketing audit for the organisation.
• Critical Path
  January & March 2017
  Warrane Sydney (in-person)
  Developed an EDM (electronic direct mail) template for MailChimp.
• Darling Downs Environment Council
  October 2020
  Jagera, Giabal and Jarowair Country (remote from Meanjin Brisbane)
  Technical producer for a webinar.
• Feral Arts
  Multiple dates 2012 → 2018
  Meanjin Brisbane
  2019 → 2024
  Kabi Kabi Country Sunshine Coast (remote from Meanjin Brisbane and in-person)
  Mutliple engagements including related to Arts Front and Light industry.
• Fieldworx
  November 2019
  Minjerribah North Stradbroke Island (in-person)
  Video capture and production.
• Ipswich City Council
  September 2023; September 2022
  Tulmur Ipswich
  Research and delivery of a Forgotten Type historic signage walking tour delivered twice at Galvanized festival in 2023 and 2022.
• McArthur River Mine Community Benefits Trust/Plan C
  July → September 2020; February → May 2019
  Gudanji, Garrwa, Yanyuwa and Marra Country Borroloola & Meanjin Brisbane (delivered remotely from Meanjin Brisbane)
  Copyright clearance prodcedures for Trust-funded projects.
• National Library of Australia (NLA)
  January → March 2019
  Kamberri Canberra (delivered remotely from Meanjin Brisbane)
  Drafting policy and procedures for take down requests related to content in the Australian Web Archive.
• Open Access Australasia (formerly Australasian Open Access Strategy Group)
  April → May & July → October 2020
  Meanjin Brisbane
  Project managed a rebrand of the renamed organisation and the development of a new website.
• Polytoxic
  January & May 2022
  Meanjin Brisbane
  Delivered two facilitated strategic arts marketing workshops.
• Scenic Rim Regional Council
  Multiple dates in 2021
  Mununjali Country Beaudesert (remote from Meanjin Brisbane)
  Technical production for a series of live streams of Council's Arts Dinners events.
  
  February → September 2019
  Mununjali Country Kooralbyn (in-person & remote from Meanjin Brisbane)
  Delivery of marketing communications for the Arts Ablaze regional arts conference.
• St Lucia Community Garden
  November 2022
  Meanjin Brisbane
  Development of a new website.
• The Tivoli
  July 2018
  Meanjin Brisbane
  Assessment and reporting of an arts marketing audit for the organisation.

A selection of talks and workshops I have delivered and panel discussions I have participated in (in reverse chronological order):

• Future of Arts, Culture & Technology (FACT 2025)
  February 2025
  Naarm Melbourne
  Panelist at the 'Future of heritage, heritage of the future' panel at the ACMI.
• CircuitWest
  August 2024
  Boorloo Perth
  Three presentations at WA Showcase 2024: A keynote presentation on the state of arts marketing, an in-person workshop to finish the 2024 Strategic Arts Marketing Training program and a workshop focused on the marketing mix.
  
  March → June 2025; February → June 2024
  Western Australia (remote from Meanjin Brisbane)
  Six webinars as part of the 2025 and 2024 Strategic Arts Marketing Training programs. Webinars focused on the marketing mix, customer segmentation and competitive positioning.
  
  The programs also included one-on-one sessions with participants.
• PAC Australia
  July & September 2024
  Online (remote from Meanjin Brisbane)
  Two presentations for the 2024 Presenters Training Program (PTP).
  
  August 2023
  Gimuy Cairns (in-person)
  A presentation at the 2023 PTP program and one-on-one in-person consultation sessions with PTP participants.
  
  September 2022
  Warrane Sydney
  Three workshops at APAX (Australian Performing Arts Exchange) and one presentation for the PTP.
• Victorian Association of Performing Arts Centres (VAPAC)
  June 2023
  Online (remote from Meanjin Brisbane)
  A presention at the Box Office & Marketing Network (BOMnet) Audience Engagement Conference.
• Flying Arts
  April 2023
  Online (from Meanjin Brisbane)
  A webinar on maketing strategy for individual artists.
• University of the Sunshine Coast (USC)
  Semester 2, 2022 & 2021
  Kabi Kabi Country Sunshine Coast
  Presented a guest lecture on personal branding for artists and arts workers for the Design Capstone course.
• Ipswich City Council
  June 2022
  Tulmur Ipswich
  A presention on marketing strategy for individual artists at the Creators of Ipswich Summit.
• Makers' Shopfront
  June 2022
  Online (remote from Meanjin Brisbane)
  A webinar on LinkedIn for artists and makers.
• Australia Council for the Arts (now Creative Australia)
  April, June & July 2020
  Warrane Sydney (remote from Meanjin Brisbane)
  Presenter in the Creative Connections and Think Inside the Square webinar series.

Copyright Officer

September 2016 → February 2025

Kamberri Canberra (remote from Meanjin Brisbane)

The ADA is Australia's peak body representing copyright users and innovators in a digital world. I continue to work with the organisation to support their copyright reform advocacy.

The ALACC is the primary policy body for copyright issues affecting the library, archive and information sectors in Australia. I continue to work with the organisation to support their copyright training and reform advocacy.

The Copyright Officer is a part-time role working two days per week across the ADA and ALCC. I have undertaken the position remotely from my home office in Brisbane. The position’s specific duties and milestones I have achieved include:

• Preparing copy for the monthly ADA members newsletter.
• Presenting libraries and archives copyright training on behalf of the ALACC.
• Undertaking self-directed legal research to support the Executive Officer to draft submissions to government inquiries on behalf of both organisations.
• Assisting with the drafting and release of content (e.g. website content, training presentations, information resources, media releases and social media content.
• Project managing the development and launch of a new website for both organisations.
• Reviewing and redrafting the libraries and archives copyright training materials on behalf of the ALACC.

Sessional academic

Semesters 1 & 2 2021 → 2024

Kabi Kabi Country Sunshine Coast

Lecturer for four workshops on project management for the Work Integrated Learning (WIL) Project course. I also marked student's first piece of assessment.

usc.edu.au

Marketing & Communications Manager

December 2014 → December 2016

Meanjin Brisbane

Queensland Writers Centre (QWC) exists to support the creative and professional development of writers and to showcase and celebrate the diversity of Queensland writers and stories locally, nationally and internationally.

This role was initially four days per week and increased to full-time in March 2015. I was responsible for developing and implementing marketing and communications strategies in support of QWC’s Strategic Plan. This included:

• Leading the Marketing & Communications team.
• Researching, drafting and implementing an annual Marketing Plan, including managing the annual budget, monitoring progress and evaluating effectiveness.
• Brand management, including custodianship of the QWC Brand Guidelines, as well as the guidelines for the Australian Writer's Marketplace and If:book Australia brands, and the WQ and Books from Our Backyard marks.
• Managing production and release of digital content, including website content across multiple websites, electronic direct mail (monthly newsletters and as needed one-off EDMs) sends and social media content across multiple channels and accounts.
• Managing production, printing and distribution of promotional materials and collateral, including the quarterly print publication WQ and the biannual printed program, as well as flyers, posters, bookmarks, ad artwork and merchandise. This included developing briefs for design and printing.
• Drafting and distribution of media releases, pitching to journalists, managing relationships with the media, coordinating QWC talent for interview and, where needed, briefing talent and providing talking points.
• Developing and implementing policies and procedures as needed to support the marketing communications function.
• Managing relationships with partners, government agencies, publishers, booksellers, other arts organisation, advertisers, graphic designers, printers and couriers.

queenslandwriters.org.au

Marketing Manager, ABC Radio National & ABC Jazz

December 2013 → February 2014

Marketing Coordinator, ABC Radio National & ABC Jazz

August → November 2013

Warrane/Sydney

The Australian Broadcasting Corporation (ABC) is Australia’s national public broadcaster. ABC Radio National (RN) is the ABC’s largest single radio network, broadcasting award-winning programs on science, books and publishing, religion, social history, the arts, the environment and current affairs.

ABC Jazz is a genre-focused digital radio station from the ABC.

I was engaged on a fixed-term contract to fill in for the Marketing Manager of ABC Radio National and ABC Jazz. Responsibilities included:

• Leading the Marketing team.
• Brand management, including custodianship of the ABC Radio National and ABC Jazz Brand Guidelines and approvals of internal and external logo use.
• Managing production, printing and distribution of promotional materials and collateral, including flyers, ad artwork and merchandise (including the immensely popular ABC Radio National umbrellas). This included developing briefs for design and printing.
• Managing relationships with internal ABC divisions, partners, graphic designers, printers and couriers.
• Caretaking the annual Marketing Plan and budget.
• Reviewing policies and procedures to support the marketing function, including making recommendations for improvement.
• Auditing the ABC Radio National Brand Guidelines, providing recommendations for improvement and developing a transition plan to roll-out a branding amendment.
• Designing and distributing a consumer survey of newsletter subscribers to determine optimal content mix and newsletter length, analysing response data, reporting findings and making recommendations for optimising the weekly newsletter.
• Designing and implementing a branding template for deployment across ABC Radio National’s social media channels and overseeing its roll-out.

Before being engaged to backfill the Marketing Manager role, I was engaged on a fixed-term contract to backfill the Marketing Coordinator role. Responsibilities included:

• Shared responsibility for managing ABC Radio National and ABC Jazz's social media channels
• Managing production and release of digital content, including marketing-led content on the ABC Radio National and ABC Jazz websites, electronic direct mail (weekly newsletters and as needed one-off EDMs) sends and social media across multiple channels and accounts.

Digital Content Officer

August 2011 → June 2013

Warrane Sydney

Creative Australia (formerly the Australia Council for the Arts) is the Australian government’s arts funding and advisory body.

The Digital Content Officer was a new position. The role was created to develop a digital strategy for Council. Responsibilities included:

• Managing production and release of digital content, including website content across multiple websites, electronic direct mail (monthly newsletters and as needed one-off EDMs) sends and social media content across multiple channels and accounts.
• Developing and implementing policies and procedures to support digital communications, including a new social media policy, an engagement strategy and a content strategy
• Developing and implementing procedures to support digital content, including designing workflows, implementing ongoing periodic content review, prefered information architecture, user interface (UI) and user experience (UX) improvements, wireframing and front-end design.
• Developing and delivering training to staff on the use of digital and social media channels, including providing as needed one-on-one support to staff.
• Shared responsibility for brand management, including custodianship of agency's brand and associated marks (e.g. Artery, Art Facts, ArtStart and others).
• Project managed the development of a number of specific focus websites (e.g. Artery, Australia's representation at the Venice Biennale, Australia's representation at the Festival of Pacific Arts and Culture and others).
• Managing relationships with internal agency divisions, graphic designers, web developers, web designers, printers, and couriers.
• Public speaking engagements about the use of digital and social media in the arts and culture.

creative.gov.au

I have been employed by a wide range of arts organisations over my career.

• Backbone
  Marketing Manager
  February 2015 → March 2016
  Meanjin Brisbane
  Backbone is a multi-arts organisation dedicated to working with young people.
• Creative Commons Australia & ARC Centre of Excellence for Creative Industries and Innovation (CCi)
  Project Officer/Senior Research Officer
  October 2004 → July 2011
  Meanjin Brisbane
  I worked with Creative Commons Australia, which was a research project of the Centre.
• Regional Arts Australia (RAA)
  Digital Producer
  April → December 2014
  Office in Naarm Melbourne (in-person and remote from Meanjin Brisbane)
  I designed and delivered a series of ‘Digital Drop-in’ events – informal, community-led, face-to-face peer-learning sessions. Drop-in events took place in 15 regional locations across Australia.
• Regional Arts Victoria (RAV)
  Geek in Residence
  September 2014 → August 2015
  Naarm Melbourne (in-person and remote from Meanjin Brisbane)
  Through a Geek in Residence residency I conducted a technology systems audit of the organisation with a view to introducing a Customer Relationship Management (CRM) system.
• Right Angle Studios
  Editor, Four Thousand
  September 2014 → July 2015
  Naarm Melbourne (remote from Meanjin Brisbane)
  Four Thousand was a weekly snapshot of music, film, arts, shopping and other things happening in Brisbane.

While I am a staunch believer that artists and arts workers should be paid, I have and still do support a number of arts and open information and culture organisations in a volunteer capacity.

• Attorney-General's Department
  Copyright and Artificial Intelligence Reference Group (CAIRG)
  Participant on behalf of Wikimedia Australia and Creative Commons Australia.
  February 2025 → current
• State Library of Victoria (SLV)
  Digital Innovation Advisory Group (DIAG) member
  November 2024 → current
• Wikimedia Australia (WMAU)
  President
  September 2024 → current
  
  Ordinary member of the Board
  July 2023 → September 2024
• Electronic Music Conference (EMC)
  Advisory Board Member
  December 2020 → current
• Creative Commons Australia (CC AU)
  Co-lead
  February 2020 → current
• Lemonade: Letters to Art
  Advisory Board Member
  January 2022 → October 2024
• St Lucia Community Garden
  Treasurer
  May 2021 → September 2024
• Brisbane Community Arts Centre Ltd (Metro Arts)
  Board Member
  June 2009 → July 2011
• Youth Arts Queensland (YAQ)
  Advisory Board Member
  January 2022 → October 2024
• Flying Arts Alliance
  Ordinary Member of the Committee
  May 2021 → September 2024

I am a scholar and an academic at heart, but sometimes life gets in the way! One out of four degrees started is fine by me.

Master of Marketing (MMktg)
RMIT University
June 2009 → July 2011

Master of Arts (Cultural Leadership) (MA)
Griffith University
Commenced 2011 → Incomplete

Master of Arts (Cultural Leadership) (MA)
Journalism Arts Major
Griffith University
Commenced 2011 → Incomplete

I love learning new things, and regularly undertake formal and informal learning opportunities.

Certified Practicing Marketer (CPM)
Australian Marketing Institute (AMI)
First issued 18 June 2024 → Remains current

---

Accessible Marketing
Accessible Arts
Webinar
Issued December 2024

Generative AI and its Business Applications
Institute of Applied Technology (IAT), IAT Digital, TAFE NSW
Issued December 2024

Introduction to Artificial Intelligence
Institute of Applied Technology (IAT), IAT Digital, TAFE NSW
Issued December 2024

Core cultural learning
Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS)
Online course
Commenced January 2024 → Completed August 2024

The Fundamentals of Digital Marketing
Skillshop (formerly Google Digital Garage), Google
Online course
Issued September 2023

Digital Transformation in the Creative Industries
UTS Open, University of Technology Sydney (UTS)
Online course
Issued June 2022