WTF is this?!
What
Content transparency initiative
Who
Adobe
Content Authenticity Initiative
and others
When
Launched: October 2023
Where
Online: contentcredentials.org
Why
To add attribution, provenance and AI transparency information to content.
How
Using metadata and ‘assertions’ outlined in the C2PA standard.
What else
Supports content labelling and content verification in ways designed to overcome limitations of other labelling and verification schemes.
Summary
A suite of content labelling and content verification tools called Content Credentials that allows users to add "tamper-evident metadata" [Adobe, 2024a] that displays information about the creator, their creative process and the origin and history of their content [C2PA, n.d.-a] Adobe says, "This information allows creators to receive more recognition for their work, connect with others online, and enhance transparency for their audience" [Adobe, 2024a]. This metadata is attached to the content wherever it goes, “enabling individuals to enjoy content and context together” [Adobe, 2024a].