Is a bit passé to blog these days? Maybe, but it does give me a place to share some ideas.
Featured posts
A few of my better thoughts:
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10 ways to improve the situation for arts marketers
Arts marketers in Australia are undervalued, underpaid and overwhelmed. To improve arts marketing change at every level of the arts is needed: from arts marketers themselves, from their managers and from arts leadership.
Other blog posts
A few other thougths that I’ve had lately:
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The arts should embrace LinkedIn, not shy away from it
The arts shouldn’t be so quick to rule out the ‘professional platform’ from their marketing communications program. TL;DRInternet slag used when something would take too long to read so the user didn’t. Learn more → Despite its potential the arts often avoids or underutilises LinkedIn. By leaning into the professional nature of the platform artists, artworkers and arts organisations can put themselves out there as creative thinkers and enhance their professional presence…
Weekly reading lists
Things I have been reading each week:
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WTF now?!: Monday 27 January–Sunday 2 February 2025
DeepSeekA Chinese AI company that caused a stir in January 2025 with two LLMs that challenged Sillicon Valley’s AI dominance. Learn more → Chinese AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → has Silicon Valley spooked, copyright and AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → issues continue, internet filtering to fight piracy re-emerges in the US and Spotify talks up its role in music while reducing royalties.