Is a bit passé to blog these days? Maybe, but it does give me a place to share some ideas.
Featured posts
A few of my better thoughts:
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As Facebook and Instagram circle the drain, what will arts marketers do next?
Meta’s content changes may prompt an exodus from Facebook, Instagram and Threads. If so, how will arts brands accommodate that?
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10 ways to improve the situation for arts marketers
Arts marketers in Australia are undervalued, underpaid and overwhelmed. To improve arts marketing change at every level of the arts is needed: from arts marketers themselves, from their managers and from arts leadership.
Other blog posts
A few other thougths that I’ve had lately:
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Apple’s iPad Pro video didn’t just ‘miss the mark’
Apple’s iPad Pro ‘Crush!’ video wanted to celebrate the powerful new iPad Pro but instead made a metaphoric tribute to technology crushing creativity, fueling AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → anxieties.
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No one can doubt AI’s commitment to sparkles
Sparkle iconography is AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → conjures notions of whimsy and magic, but is it enough to break the killer robot genre?
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The Bluey house real estate listing is awesome arts marketing!
The iconic Brisbane cartoon sees its Heeler family grapple with moving home. TL;DRInternet slag used when something would take too long to read so the user didn’t. Learn more → You may have seen the listing for the Bluey house: a clever tie-in to the cartoon favourite and innovative arts marketing. Property prices are pretty crazy in Brisbane, but one new listing has been causing a stir for different reasons. The Queenslander…
WTF now?! weekly reading round-ups
My weekly round-ups of things I have been reading are now on their own page: