My weekly reading list
The AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → hype cycle is waning, right to repair in the EU fails to address copyright and arts enrollments haven’t dropped despite Scott Morrison’s STEM incentives.
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What I’ve been reading the week:
Coke’s new bottle is lighter, thinner, and uses less plastic
Will Coca-Cola’s environmental packaging innovations undermine its iconic bottle design?
The Coca-Cola Company’s bottle have a long history as part of the Coke brand’s portfolio. The iconic bottle design has undergone recent cosmetic changes that bring together environmental sustainabilty, branding, trade mark, supply chain innovations and more. It may not seem like a big deal to drop the bottle weight from 21 grams last year to 18.5 grams this year, but these changes to arguably the most recognisable softdrink bottle have required juggling the company’s efforts to introduce more sustainable packaging without jeposiding the long brand legacy of the bottle design or compromising the fizz you get when you open the lid.
Elissaveta M. Brandon – Wednesday 17 April 2024
Co.Design, Fast Company
The conversation between AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → research and the humanities needs to deepen – the alternative is nihilism
Flew discusses why the arts and humanities, not computer science, is best placed to answer the hard AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → questions.
There is a lot of talk about AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → at the moment. Certainly, I have been reading lots of articles about it. This piece by Professor Terry Flew is a bit philosophical and a lot academic. But it does present a role for the arts and humanities that makes a lot of sense to me: “… the answers to [ethical] questions raised [by AI] are not intrinsic to the science that developed them.” Flew goes on to say, “In order to give AI’s development and deployment a sense of social purpose, it is not enough to simply regulate it, although that is important. It is to be prepared to open up conversations about values and the space that learning, as distinct from politics or science, provides for the exchange and contestation of competing visions of the good society. And those are humanities-type questions.”
Terry Flew – Friday 19 April 2024
ABC Religion & Ethics, Australian Broadcasting Corporation
The misguided misfires of university pricing controls
More HECS ≠ less arts degrees!
Four years on from the start of the Job-ready Graduates program and Arts students are now paying up to four times more HECS than STEM students. Despite this UNSW reports that Humanities, Arts, Social Sciences, Design and Creative Arts enrollments are are up 16.5 percent. It seems “The former government’s attempt to use pricing controls to steer students into politically favoured disciplines was clearly misguided.”
Claire Annesley – Monday 22 April 2024
ArtsHub
Are We Heading for Another Facebook News Ban?
News may be downranked down under as Meta abandons Australian news agreements.
Professor Axel Bruns has a detailed look on his blog about Meta’s recent announcements that it will not renew its (secret) commercial deals with Australian news media organisations and will downrank news content on Instagram and Threads. It is worth reading in full, but here are the takeaways for me: the presumption behind the Australian News Media Bargaining CodeA scheme set up by the Australian Government to compell specific tech companies to negotiate payments to news organisations for news content on their platforms. that news content is too important to Meta platforms is wrong, in fact, while it generates some engagement (and therefore ad revenue), it also can generate “… controversial debate, abuse, hate speech, mis- and disinformation that are costly to [Meta to] moderate.” It is more more trouble than it’s worth to Meta so downplaying or dumping news is a more attractive option. As Bruns suggests, “… having no news on its platforms would solve a lot of policy and political problems for Meta…” The News Media Bargaining CodeA scheme set up by the Australian Government to compell specific tech companies to negotiate payments to news organisations for news content on their platforms. was a blunt instrument to attempt to address news media’s failing business model by forcing search and social media platforms to redistribute some advertising revenue to news organisations. Largely for political reasons it was constructed in such a way that compulsory direct negotiations occur at arms’ length from government and regulatory agencies and the scheme has only really has served mainstream news organisations.
I also agree with Bruns that “… Meta will continue to use Australia as a test case for calibrating its response to similar policies elsewhere in the world – and that the Australian experience (of short-term negative PR from the 2021 news ban, but apparently very limited long-term consequences in terms of user attitudes or behaviours) has emboldened it to reduce the circulation of news on its platforms world-wide.” But, its policy of downranking news and politics (which gets it out of news as best it can without an explicit all-out news ban) isn’t good for democracy because citizens that are not actively looking for news will see even less of it on the major social media platforms as news publishers further retreat into their voluntarily self-enclosure paywalls. ⟨ And separate to all of that, I still ask the question: why is news such a privileged form of content that it alone should get a cut of the platforms ad dollars?⟩
Axel Bruns – Monday 22 April 2024
Snurblog
The EU’s new right-to-repair rules make companies fix your device after a warranty expires
Find out about the new EU Right to repair Directive.
The EU Parliament has adopted the or the Right to Repair Directive. The Directive is designed to encourage consumers to repair not replace broken goods such as smartphones, TVs, washing machines and vacuum cleaners. It compliments the current two-year minimum warranty on products. If an item breaks while under warranty, consumers can choose between a replacement or a repair. If they choose to repair, the warranty will be extended for a year. If it breaks after the warranty the company must offer repairs for a ‘reasonable’ price so that customers aren’t ‘intentionally deterred’ from getting their product fixed. It’s a good step in the right direction, but as the next list shows, not everyone is convinced it goes far enough.
Emma Roth and Amrita Khalid – Wednesday 24 April 2024
The Verge
After the vote: Do we now have a meaningful right to repair?
The new EU Right to Repair Directive only works if TPMs are not involved (which is practically never).
The EU ‘Right to repair’ Directive has gained support but, as Communia warns, without provisions related to the use of anti-circumvention provisions in copyright law the Directive doesn’t go far enough. “Failing to address this issue in the Directive creates a serious backdoor for bad-faith actors who are free to continue to prevent repairs under the guise of copyright.” At the Australian Digital Alliance that the application of technological protection measures (TPMs) under copyright law has the potential to prevent independent repairers from circumventing these measures to undertake repairs.
Leander Nielbock – Tuesday 23 April 2024
Communia blog, Communia
Meta proves AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → hype has its limits
Shareholders are pushing back on AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → cash splash.
Meta is betting big on AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more →. Bigger than its wager on the metaverse. ⟨ Remember that?!⟩ The Financial Times is speculating that big spending on AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → is slowing. With purpose designed chips and the release of Llama 3 into Meta’s platforms, the company has big AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → ambitions but “…[i]t is not selling the chips it designs or the generative AIWhen text, images and other content are generated by AI (hence why it is called generative AI). Learn more → model it builds …” so it is unclear how AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → investment will translate into profits for the company.
Roula Khalaf – Thursday 25 April 2024
Financial Times
What’s next with AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more →?
The Verge and Vox Media AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → survey shows enthusiasm slow down.
In further proof the AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → hype cycle is slowing, The Verge and Vox Media’s updated findings on their AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → survey show interest in AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → is growing at a smaller rate than a year ago and new adoption is slowing. While both productivity and creativity are touted as benefits of AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more →, productivity is pulling ahead, especially for older users, with the fastest-growing use case being email. ⟨ Just what we all need – even more email!⟩ They are interesting insights given how much money and marketing is being pumped into AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more →.
Verge Press Room, Andrew Melnizek and Edwin Wong – Saturday 27 April 2024
The Verge
More to read
Of course, there’s lots of other stuff I have been reading that doesn’t make it into the weekly round up. If the long list is too much, I also group links into collections:
If you have a Google Account you can even share links with me.
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Credits
Image: A pile of books with different green coloured covers. An adaptation of an image generated by Elliott Bledsoe using AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → (Text to Vector Graphic (BetaBeta is an early release of software or some other product or service to see how users use it to inform further development of it…. Learn more →) in Adobe Illustrator). Prompt: ‘pile of books uneven hand-drawn’.
Provenance
This blog post was produced by Elliott Bledsoe from Agentry, an arts marketing micro-consultancy. It was first published on 28 Apr 2024. It has not been updated. This is version 1.0. Questions, comments and corrections are welcome – you can get Elliott on elliott@agentry.au.
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Unless otherwise stated or indicated, you can reuse this blog post – (Un)read in the ledger: Monday 22–Sunday 28 April 2024 – under the terms of a Creative Commons Attribution 4.0 International licence (CC BY 4.0). Please attribute Elliott Bledsoe. View the full copyright licensing information for clarification.
Whether AI-generated outputs are protected by copyright remains contested. To the extend that copyright exists, if at all, in the banner image I generated using AIAI is tech and marketing speak for a range of technology that imitates human intellect. Learn more → for this blog post (i.e. the first image at the top of the blog post), I also license it for reuse under the terms of the Creative Commons licence (CC BY 4.0).
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