Mastering the marketing mix

Being strategic with the 7 Ps

Presentation slides

The Google Slides presentation is available to view in the embed frame below.

It is also available online on Google Drive.

From Google Drive you can download a copy of the presentation as a Microsoft PowerPoint (PPTX), OpenDocument Presentation (ODP) or PDF (Portable Document Format) file using the Download menu   ⓘ click File ❭ hover over Download ❭ then select a file type.  

If you are logged into a Google Account when viewing the slides you can make a copy of the whole slide set or selected slides in your own Google Drive using the Make a copy menu   ⓘ click File ❭ hover over Make a copy ❭ then select what to copy.  

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Information resource

There is an information resource about the 7 PsThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  → available.

From Google Drive you can download a copy of the document as a Microsoft Word (DOCX), OpenDocument Format (ODT), a PDF (Portable Document Format) file or in other formats using the Download menu   ⓘ click File ❭ hover over Download ❭ then select a file type.  

If you are logged into a Google Account when viewing the document you can make a copy of it in your own Google Drive using the Make a copy menu   ⓘ click File ❭ then click Make a copy.  

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Templates

I have supplied a copy of a 7 PsThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  → template for conducting an analysis of your arts brand using the 7 PsThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  →. It is available to view on Google Drive.

I have also included a folder on Google Drive with a copy of the 7 PsThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  → template used in the group activity during the workshop available as a PDF for printing as is or as an Adobe InDesign file if you want to adapt it.

From Google Drive you can download a copy of the PDF (Portable Document Format) or the Adobe InDesign (INDD) file using the Download button in the right-hand actions buttons that appear next to the file listing   ⓘ hover over the file listing ❭ then click the revealed Download button   or by selecting Download in the right-click menu   ⓘ hover over the file listing ❭ then right-click to reveal the right-click menu ❭ then click Download.  

If you are logged into a Google Account when viewing the folder you can make a copy of either file in your own Google Drive using the More actions menu (represented by three dots in a vertical line) in the right-hand actions buttons next to the file listing   ⓘ click More actions ❭ then click Make a copy.  

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Attribution & other details

The attribution details for background photos and other elements used in the slides are available to view online on Google Drive.