An introduction to segmentation
What →
CircuitWest 2025 Strategic Arts Marketing Training
When →
10–11:30 am AWST,
Tuesday 4 March 2025
Where →
Online (webinar)
For →
On this page
This page includes resources for participants of the CircuitWest 2025 Strategic Arts Marketing Training.
You can use these buttons to move to specific sections. You can get back to the top of the page using the ‘Back to top’ buttons.
Presentation slides
The Google Slides presentation is available to view in the embed frame below.
It is also available online on Google Drive. The script is available to view in the Speaker notes for the slides.
From Google Drive you can download a copy of the presentation as a Microsoft PowerPoint (PPTX), OpenDocument Presentation (ODP) or PDF (Portable Document Format) file using the Download menu ⓘ click File ❭ hover over Download ❭ then select a file type.
If you are logged into a Google Account when viewing the slides you can make a copy of the whole slide set or selected slides in your own Google Drive using the Make a copy menu ⓘ click File ❭ hover over Make a copy ❭ then select what to copy.
Information resources
There are three information resources available to view on Google Drive. There is a copy of Creating Value: Results of the National Arts Participation Survey report and Knowing and Growing Your Audeince: Guide to the 2022 audience data and advocacy tools. There is also an infographic showing the segments in the Population Segmentation Model and the associated personas that were developed to support those segments.
From Google Drive you can download a copy of these information resources as a PDF (Portable Document Format) file using the Download menu ⓘ click File ❭ hover over Download ❭ then select a file type.
If you are logged into a Google Account when viewing an information resource document you can make a copy of it in your own Google Drive using the Make a copy menu ⓘ click File ❭ then click Make a copy.
Activity
I have supplied a copy of the Activity 1.1. It is available to view on Google Drive.
From Google Drive you can download a copy of an information resource document as a Microsoft Word (DOCX), OpenDocument Format (ODT), a PDF (Portable Document Format) file or in other formats using the Download menu ⓘ click File ❭ hover over Download ❭ then select a file type.
If you are logged into a Google Account when viewing an information resource document you can make a copy of it in your own Google Drive using the Make a copy menu ⓘ click File ❭ then click Make a copy.
Attribution details
The attribution details for background photos and other elements used in the slides are available to view online on Google Drive.
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