Current; also 2023, 2019, 2018 & 2017

Meanjin/Brisbane

A 12-month part-time (0.4 FTE) embedded consultancy developing an arts marketing strategyThe unique ways a company or brand communicates marketing messages to potential customers. Learn more  → and mentoring the organisation’s Marketing Coordinator.

blakdance.org.au

May → June 2024

North Coast NSW

Developed and executed a PR campaign with Sprung Dance staff to promote Sprung and the organisation’s request for expressions of interest (EOIs) to join their Ensemble. The PR campaign was accompanied by a content marketing campaign and a cross-promotional campaign.

sprung.org.au

January → August 2023

Meanjin/Brisbane

Developed a customer segmentation strategy for Playlab’s publications business.

playlabtheatre.com.au

June 2022 → June 2023

Meanjin/Brisbane

A 12-month part-time (0.4 FTE) embedded consultancy to develop an arts marketing strategyThe unique ways a company or brand communicates marketing messages to potential customers. Learn more  → and mentoring the organisation’s Marketing Communications Producer.

ima.org.au

June 2022 → June 2023

Warrane/Sydney

Marketing communications for the 9th World Summit on Arts and Culture.

April → May 2022

Tarntanya/Adelaide & Naarm/Melbourne

Social media planning, content creation and scheduling; social media ad campaign; media and PR to support the SPECTRA event.

May → December 2022; also April → December 2021

Meanjin/Brisbane

Marketing and Digital Competency mentor, Creative Business Champions (CBC) program. I mentored 100+ artists and arts workers.

rasn.org.au

• ArtsHub 2024, 2023, 2021 & 2020
• Australia Council for the Arts (now Creative Australia) 2020
• Bamaga Productions 2021 → current
• Brisbane Chamber Choir 2021
• Brisbane Open House 2020, 2019 & 2018
• Creative Arts Alliance 2019
• Critical Path 2017
• Feral Arts & Arts Front 2024; and 2016 → 2022
• Ipswich City Council on Galvanized 2023 & 2022
• National Library of Australia (NLA) 2019
• PAC Australia 2024, 2023 & 2022
• Polytoxic 2021
• Scenic Rim Regional Council on Arts Dinners 2021 and Arts Ablaze 2019

August 2024

Boorloo/Perth

Three presentations at WA Showcase 2024.

A keynote presentation on the state of arts marketing.

An in-person workshop to finish the 2024 Strategic Arts Marketing Training program.

A workshop focused on the marketing mixThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  →.

circuitwest.com.au

February → June 2024

Online

Six webinars as part of the 2024 Strategic Arts Marketing Training. Webinars focused on the marketing mixThe unique combination of marketing elements – Product, Price, Place, Promotion, People, Process and Physical Evidence – a company or brand uses to support their marketing efforts. Learn more  →, customer segmentation and competitive positioning.

circuitwest.com.au

July and September 2024

Online

Two presentations for the 2024 Presenters Training Program (PTP).

August 2023

Gimuy/Cairns

A presentation at PTP and one-on-one consultation sessions with PTP participants.

September 2022

Warrane/Sydney

Three workshops at Australian Performing Arts Exchange (APAX) and one presentation for the PTP.

June 2023

Online

A presention at the Box Office & Marketing Network (BOMnet) Audience Engagement Conference.

vapac.org.au

April 2023

Online

A webinar on maketing strategy for individual artists.

flyingarts.org.au

June 2022

Ipswich

A presention on marketing strategyThe unique ways a company or brand communicates marketing messages to potential customers. Learn more  → for individual artists at the Creators of Ipswich Summit.

June 2022

Online

A webinar on LinkedIn for artists and makers.

makersshopfront.com.au

Marketing & Communications Manager

December 2014 → December 2016

Meanjin/Brisbane

Queensland Writers Centre (QWC) exists to support the creative and professional development of writers and to showcase and celebrate the diversity of Queensland writers and stories locally, nationally and internationally.

This role was initially four days per week and increased to full-time in March 2015. I was responsible for developing and implementing marketing and communications strategies in support of QWC’s Strategic Plan. This included:

• Leading the Marketing & Communications team
• Developing and implementing an annual Marketing Plan, including monitoring progress and evaluating effectiveness
• Brand management
• Managing production and release of digital content (websites, electronic direct mail (EDMs), social media channels)
• Managing production and distribution of promotional materials (flyers, posters, ad artwork, merchandise), including developing briefs for design and printing
• Production and distribution of media releases and managing relationships with the media and talent
• Managing a yearly Marketing & Communications budget
• Developing and implementing procedures to support marketing and communications activities
• Managing relationships (government agencies, partner organisations, other arts organisation, advertisers, graphic designers, printers and couriers).

queenslandwriters.org.au

Marketing Manager, ABC Radio National & ABC Jazz

December 2013 → February 2014

Marketing Coordinator, ABC Radio National & ABC Jazz

August → November 2013

Warrane/Sydney

The Australian Broadcasting Corporation (ABC) is Australia’s national public broadcaster. ABC Radio National (RN) is the ABC’s largest single radio network, broadcasting award-winning programs on science, books and publishing, religion, social history, the arts, the environment and current affairs.

I was engaged on a fixed-term contract to fill in for the Marketing Manager of ABC RN and ABC Jazz. Responsibilities included:

• Leading the Marketing team
• Brand management, including internal and external logo use
• Managing production and distribution of promotional materials (flyers, ad artwork, merchandise), including developing briefs for design and printing
• Managing relationships (internal divisions, partner organisations, designers, printers, couriers)
• Caretaking annual Marketing Plan and budget
• Reviewing procedures to support marketing activities
• Auditing the ABC RN Brand Guidelines and developing a transition plan to roll-out a branding amendment
• Designing a survey of newsletter subscribers and analysing response data
• Designing and implementing a branding template across RN’s social media channels.

Before being engaged to fill in for the Marketing Manager, I was engaged on a fixed-term contract to fill in for the Marketing Coordinator. Responsibilities included:

• Shared responsibility for managing RN’s social media channels
• Managing production and release of digital content (websites, electronic direct mail (EDMs), social media channels).

Digital Content Officer

August 2011 → June 2013

Warrane/Sydney

The Australia Council for the Arts is the Australian government’s arts funding and advisory body.

The Digital Content Officer was a new position. The role was created to develop a digital strategy for Council. Responsibilities included:

• Managing production and release of digital content (websites, electronic direct mail (EDMs), social media channels)
• Developing and implementing procedures to support digital communications, including a new social media policy, an engagement strategy and a content strategy
• Developing and implementing procedures to support digital content, including workflow, rolling content review, prefered information architecture, user experience, wireframing and front-end design.
• Developing and delivering training to staff on the use of digital and social media channels and undertaking one-to-one staff support
• Managing relationships (internal divisions, graphic designers, web developers and designers, printers, couriers)
• Public speaking about the use of digital and social media channels in the arts.

australiacouncil.gov.au

Marketing Manager

February 2015 → March 2016

Meanjin/Brisbane

Backbone is a multi-arts organisation dedicated to working with young people.

backbone.org.au

Geek in Residence

September 2014 → August 2015

Naarm/Melbourne

I conducted a technology systems audit including recommendations to increase efficiency.

rav.net.au

Digital Producer

April → December 2014

Remote

I designed and delivered a series of ‘Digital Drop-in’ events – informal, community-led, face-to-face peer-learning sessions.

regionalarts.com.au

Editor, Four Thousand

September 2014 → July 2015

Meanjin/Brisbane

Four Thousand was a weekly snapshot of music, film, arts, shopping and other things happening in Brisbane.

Project Officer/Senior Research Officer

October 2004 → July 2011

Meanjin/Brisbane

I worked with Creative Commons Australia, which was a research project of the Centre.

• Wikimedia Australia, Ordinary member of the Board July 2023 → current
• Lemonade: Letters to Art, Advisory Board Member January 2022 → current
• St Lucia Community Garden, Treasurer May 2021 → current
• Electronic Music Conference (EMC), Advisory Board Member December 2020 → current
• Creative Commons Australia, Co-lead February 2020 → current
• Brisbane Community Arts Centre Ltd (Metro Arts), Board Member June 2009 → July 2011
• Youth Arts Queensland (YAQ), Secretary October 2008 → July 2011
• Flying Arts Alliance, Ordinary Member of the Committee April 2008 → March 2010

Master of Marketing (MMktg)

RMIT University

Commenced 2019
Completed October 2020

Master of Arts (Cultural Leadership) (MA)

Griffith University

Commenced 2011
Incomplete

Bachelor of Laws/Bachelor of Arts (Law, Media & Culture) – Journalism Major (BA/LLB)

Griffith University

Commenced 2002
Incomplete

Certified Practicing Marketer

Australian Marketing Institute

First issued 18 June 2024
Remains current

Core cultural learning

AIATSIS

Commenced January 2024
Completed August 2024

The Fundamentals of Digital Marketing

Google Digital Garage

Issued September 2021

Digital Transformation in the Creative Industries

University of Technology Sydney (UTS)

Issued June 2022